Robocycle: Domane with Ultegra Di2

Welcome to the future of cycling.  Ultegra Di2 shifts your cycling experience into the future with electricity.  Instead of having those disposable cables connecting your shifters and your derailleur, you could have wires connected to your robotic derailleurs for the most precise shifting ever!  Come by the shop to check it out, it feels really good!!!!

Alpine Loop Gran Fondo video!

Check out the latest Adventure Seen production on Cycling Dirt of the Jeremiah Bishop Alpine Loop Gran Fondo!



Watch more video of Jeremiah Bishop on cyclingdirt.org

Salsa frames for your upgrading pleasure.

Tired of riding your clapped out hardtail?  Ready to have a little squish for your toosh?  We can special order Salsa frames for your upgrading pleasure.  Check out what Salsa has to offer at www.salsacycles.com.

 

Advocacy Inspiration: John Burke Interbike Speech

Trek CEO, John Burke, delivers a motivational speech at Interbike about making a bicycle friendly America. "It doesn't happen by accident. It's all about people taking responsibility for their markets." Local advocacy groups like the SVBC are making huge differences in local planning and infrastructure for making Harrisonburg and Rockingham County a better place to ride a bike. He mentions IMBA and the Ride Center concept, directly referring to our community!

SOCKS!

So, we have brand new Swiftwick socks. That is right. NEW. We have pumped up our game. Isn't that a beautiful sock display below? Julie is super proud. We have ankle socks, one inch, two inch, four inch, seven inch, and twelve inch socks. Black, brown, grey, and even some sweet funky argyle socks for all you hipsters out there. For the ladies we have two inch (also for dudes too) pink and light blue socks. All of the Swiftwick line is Unisex so ladies, don't you worry, there are plenty of choices! There is a synthetic blend as well as a wool blend. COME GETCHU SOME! Winta is a'comin!Beautiful blue socks!

Along with the arrival of our Swiftwick babies we are also putting all GIRO SOCKS ON SALE! CHYEAH! 20 percent off of all Giro socks. Better stock up while you can!

Get your upcycled old tubes: Alchemy Goods bags are in!

We upcycle your dead inner tubes.  Supposedly SBC is one of the top 3 contributors of dead inner tubes with the Trek tube recycling program.  Alchemy Goods, a Seattle Based cycling accessory company, that makes all their goods from upcycled bike trash.  Come check out these stylish and sustainable accessories.

Rapha Continental: worth watching

If you have some time to let your computer load this short film, you won't be disappointed.  Rapha hits the nail on the head with this one.  Be sure to watch the final bit on suffering, such a well done project!



Rapha Continental – The Movie from RAPHA on Vimeo.