Saturday, September 9, 2017

Cycle Central... Powered by SBC!


For years SBC has been advocating for more cycling opportunities at JMU. In 2016 JMU expanded UREC, and with this expansion the University provided an opportunity for JMU's first cycling hub - "Cycle Central powered by SBC". Cycle Central is a small bike shop in UREC operated by SBC. At Cycle Central we offer sales, service and bicycle information/support for the beginner to advanced cyclist. Cycle Central is not just for students, but also also for faculty, staff, and anybody with UREC access.

A university is an educational institution, the learning goes well beyond the classroom. At SBC we believe cycling is one of the life long lessons and experiences that a University needs to share with it's students.  Making bicycling more accessible for students, staff and faculty will increase ridership and exposure to cycling. We don't believe every person has to ride a bike but we do believe we all need to learn to coexists and share the space we used for transportation and recreation.

At Cycle Central we have the ability to fix most any level of bicycle repair that your machine might need. From simple tire inflation, brake adjustments, shifting adjustments to full overhauls, we can do it at Cycle Central. We will also get your repair turned around as possible with most repairs able to be done the same day or within 24 hours. At Cycle Central you will find a well rounded selection of bicycle accessories and parts, our offerings are increasing on a daily basis. If we do not have it at Cycle Central we can check our inventory at our downtown location and have items transferred that day. 

We believe Cycle Central is the next step to help Harrisonburg and JMU become a bicycle community.

Come by Cycle Central and say "Hello"!

Cycle Central in UREC
M-TR: 4pm - 8pm
Fri & Sat: 11am - 5pm

Monday, August 14, 2017

City's Youth Try...What a great event!


Ethan all smiles as he finished the bike leg!
Some events you just need to be there to get the full feel, The  City's Youth Tri is one such event. Go once and you will be motivated to put it on your calendar for next year.  This is the 4th year the City has put on the Youth Triathlon, a unique event, designed to introduce kids to Triathlons.  With age groups ranging from 5 to 17, there is a spot for any kid. There is no emphasis on winning or losing but just getting kids to finish and try something new.

SBC, tuning up the bikes for the kids.
Ethan & Carter after their first Tri

SBC has participated each year making sure the kids two wheel machines are ready to take them from the swim leg to the run leg of the event.  Supporting local events like this is an important part of the SBC business. The event is held each year at Westover Park. A big "THANK YOU" to the City Parks and Recreation Department, the HPD and all the volunteers who made this such a memorable day for the kids and the parents.

Monday, July 31, 2017

SBC is now selling Trek's Roscoe. This bike is extremely fun and perfect for riding trails without breaking the bank! The Roscoe has a slacker head angle, 120mm fork, 27.5'' wheels, plus sized tires, and a 1 x 11 drive train. 

Come to the shop and test ride it! You won't regret it. 

Wednesday, June 7, 2017



If you ever wanted a full suspension fat bike this is the day. Fulfill your dreams and get a great deal on a great riding fat tire bike.

X01 Aluminum (sizes SM, MD, LG, XL) was $4999 Now $2799

GX1 Aluminum (sizes MD, LG) was$3999 $ Now $2299

Call or stop by SBC today to place your order!

Monday, May 15, 2017

HDR"s Friendly City Fortune!

If you haven't heard about the $250,000 raffle that Harrisonburg Downtown Renaissance is  hosting then you better listen up! For $100, you can enter for a chance to win some crazy prices (cars, bikes, cash, getaways,etc). All the proceeds will go right back into supporting the growth of downtown Harrisonburg through beautification projects, community-building initiatives, and business assistance programs. Shenandoah Bicycle Company will be contributing a Trek Lift + Electric Bike! There are still tickets left so stop by SBC and get yours before they're all gone. 

Also, make sure to come by the shop any time before Friday this week to enter a drawing to win a FREE Friendly City Fortune raffle ticket. Harrisonburg Radio Group will be here on Friday from 11:30 am- 1:00 pm to announce the winner! 
Here are some of the awesome prices you could win in the raffle! Winners will be announced on July 4th. A price will be drawn every 5 minutes for 4 hours so you have a big change of winning!

Friday, May 12, 2017

Confident City Cycling Class!

Displaying IMG_5282.JPG

Hello everyone! The Confident City Cycling class will be held on Saturday, May 20  at Westover park. It will be led by League of American Bicyclists Cycling Instructors. I took this class last year and it was an awesome experience. I had just bought my bike and I was still nervous about riding it around town. 

This class gave me the confidence I needed to get out of my shell and to make good use of my beautiful bike. I was a beginner, but the amount of experience each student had varied. The instructors were very helpful and answered all my questions. 

Among other things, we learned about the importance of checking our bikes over before each ride to make sure everything is ready to go. We did exercises that prepared us for situations we may face while driving in traffic and in trails ( such as roadkill, angry drivers, and rocks). I was also taught how to change a flat which helped me feel less anxious about riding long distances. 

Take this class! It's freaking awesome. Here's a link with more info!

Monday, January 23, 2017

Night Riding

Night Riding...Don't let the couch eat you this time of year...

With the days being shorter this time of year, sneaking in a post-work ride can be tricky.  Luckily, bike lights have drastically improved over the past decade.  With the bursts of spring-like weather we've been having this week, night riding is a very viable option to prevent the beer belly from growing too much. Here are a few more reasons you should consider snagging a light and heading out under the stars this year...

Watching the sun dip behind the ridge before diving into the forest.
Reason #1

The ability to ride year round here is a major bonus to living in Harrisonburg. It's not uncommon to find yourself getting burned out at some point though.  Take a trail you've ridden hundreds of times during the day and it will completely change at night. The same features are there, but it's incredible how different the trail appears when the only light you have is much more focused.  If you find yourself getting tired of the same rides, grab a light.   

Checking out the stars rolling out of Hone Quarry

Reason #2

There's no better vantage point for a sunset than on top of one of the many ridge lines west or east of town.  It's hard to beat cruising up a mountain as the sky changes colors without feeling rushed for time.  Sunsets around here worth watching and some of the best places to enjoy them aren't accessible by car.  Grab a light for the descent back down the mountain.

Reason #3

On a clear night the sky puts on an incredible show of stars.  I guarantee it's much better than the latest Netflix drama. Hone Quarry was my destination of choice last Wednesday night with a great wide open view above the reservoir. At some point in your ride turn your light off and look up.

A Few Tips...
If you've never ventured out onto the trails at night, here are a few tips...
  •  Get a reliable light. There are many cheap lights out there that are very bright; however, the batteries are generally unreliable. I use Light and Motion's Imjin 800 on my helmet and have been more than happy.  It's super light-weight and relatively inexpensive compared to other lights out there.
  • Depending on what type of trail you're riding, it doesn't hurt to have two lights...One on the helmet, one on the bars. Your helmet light is crucial for scanning ahead into upcoming turns. I typically put my brightest light on my helmet, but that's something to play around with. The bar light is helpful with depth perception because you can direct it downward more to fill the gap where you're helmet light doesn't hit. 
  • This time of year especially, bring extra layers. As the sun sets, the temperature drops a good bit.
  • Find some friends to ride with.  Motivation is much easier to find with a group of people.  Thomas leads a night ride from the SBC parking lot every Monday night around 8:30. If you don't have any night-riding experience this ride would be a great intro.  Massanutten is another great place to start.  Don't let the lack of sun get you down...
- Andrew